For Marcus Filly · Brand Review
Three documents. One brand to react to.
A walk-through of where we are with Staple Performance Nutrition — the brand thesis, the visual identity, and the messaging script. Skim what you have time for. Drop reactions inline.
The three documents
The strategic overview.
A single-page walkthrough of where the brand stands today — the two-product line, the 30g/day fiber stack thesis, market positioning, economics, and timeline.
If you only read one document, read this one.
The visual identity.
The brand DNA in detail — color palette, typography system, voice attributes, photography direction, packaging principles. For you to react to; for the brand designer to work from.
Skim the color and type sections first — they're the most visible.
The story we're telling.
The StoryBrand application — the customer, the problem, the villain (stagnation), the plan. Draft homepage copy you can react to. Draft welcome emails. A three-week content arc proposal.
This is the doc where the "Look good. Move well. Inside and out." thesis lives. Section 05 holds 8 decisions for you.
How to give feedback
Three ways to react.
Built into every document so you can stay in flow.
- Floating "Comment" button. Look bottom-right of every document. Click it from any section, drop a thumbs-up / "let's discuss" / thumbs-down, or type a longer note. The widget auto-detects the section you're on.
- Inline reactions on the BrandScript decisions. The eight decisions in Section 05 of the BrandScript each have option chips — click your pick, it sends Ben your choice with the section context.
- General feedback at the bottom of this page. For overall reactions that don't belong to a specific section.
Note for Ben: The widget composes an email via mailto: — every comment lands in your inbox with the section context pre-filled. If volume gets high, swap the mailto: in the widget for a Formspree or Netlify Forms endpoint and you'll get structured submissions in a dashboard. The swap is a one-line change in each HTML file.
Quick gut-check (optional)
Before you read — what's your starting energy?
Tap one. We'll use it as the headline frame for the conversation.
General feedback
Anything not tied to a section?
Big-picture reactions, questions about scope or timing, things we should know before the working session — drop them here.